About Us

Welcome to Her Image — where luxury meets purpose.

Based in beautiful Tauranga, New Zealand, Her Image is more than just a boutique. We offer a curated selection of limited-edition women’s clothing alongside expert services in colour analysis, personal styling, and personal shopping — making us your one-stop destination for all things beauty and confidence.

Founded three years ago, Her Image was born from a deep passion for empowering women. We believe every woman deserves to feel confident, radiant, and seen. Whether you're discovering your perfect colour palette, refining your style, or refreshing your wardrobe, we’re here to support you with care, expertise, and elegance.

But our mission extends beyond fashion. We’re committed to giving back — 5% of our profits go toward non-profit organisations focused on child hunger, mental health, animal wellbeing, environmental cleanups, and other urgent causes. Through Her Image, we strive not only to help women feel beautiful but to make the world a little better in the process.

Thank you for being a part of our journey. We can’t wait to help you discover your image.